FAQ We never had a marketing person or department, but we realize that our sales could use a boost. How can a marketing program help our company? A sound marketing program will communicate the benefits of your company’s offering to prospects that are most likely to need your product or service. Like a bridge between you and your customer, marketing can facilitate two way communications that enables you to understand and meet customer needs. Our products are too technical for most marketing firms. How is Allied Industrial Marketing, Inc. any different? AIM, Inc. specializes in technical products, and you can work directly with an engineer. We are an older company and our traditional market seems to be declining. What can Allied Industrial marketing, Inc. do for us? AIM, Inc. can help by analyzing your company strengths, identifying potential growth opportunities, assist with marketing strategy development, and then help you to put a marketing plan into action. In some cases we can suggest product modifications that will enable you to enter new markets with modified versions of your products. We don’t have money in our budget to hire a marketing manager. What can Allied Industrial Marketing, Inc. do for us? AIM, Inc. will be your part time marketing department, at a cost that is only a fraction of the cost of a full time marketing manager. When you are ready, then you can hire your own person. We recently went through downsizing. Although we have ideas to help our company grow, we don’t have sufficient human resources to make things happen in a timely manner. How can Allied Industrial Marketing inc. help us? AIM, Inc. can help as much or as little as your company needs. You can use us on a project basis or outsource a complete marketing function to us. In our medium size company, our president handles all of the marketing. How could we benefit by working with Allied Industrial Marketing, Inc.? In today’s economy and in the interest of running lean operations, company executives must divide their attention among several facets of their business. This mode of operation is often adopted in the interest of cutting costs (to help the bottom line) while hoping that sales will grow. Unfortunately, if you aren’t growing the top line (sales revenues) the bottom line will begin to erode. Aim, Inc. can provide cost effective part time marketing support including strategy and implementation of marketing tactics. We have a great new product idea and would like some help to get it launched. How can Allied Industrial Marketing, Inc. help with this? AIM, Inc. can help to develop a strategy and marketing plan for your new product, identify target markets and their preferences, help to finalize product design and assist with development of a product launch program. If you need, we’ll help to develop marketing materials, product support documentation, sales presentations and training programs. Our company is good at developing products but not very good at marketing our selves or our products. How can Allied Industrial Marketing, Inc. help us? AIM, Inc. can assign an engineer to your marketing program to enable us to fully understand your capabilities and develop a marketing program that capitalizes on your technical strengths. We’re good at converting technical jargon into market friendly communications. Our company already has a capable marketing department, but it would be nice to have some fresh ideas. What can Allied Industrial Marketing, Inc. do for us? AIM, Inc. can dedicate a person to participate as needed in your brainstorming, strategy or general marketing meetings. Our company has many capabilities but needs direction to focus on those areas that can produce the best results. What can Allied Industrial Marketing, Inc. do to help us? AIM, Inc. can dedicate a technical marketing person to serve as an occasional, part-time member of your new product development team.